What a difference a year makes. Last year, Equity Point was just getting to its feet, and our trip to NASPP was about quantity. Our days were packed with short meetings and quick overviews of how we were serving the equity compensation marketplace by helping our clients tap into our broad and diverse network of partners to get the resources and technology they needed to help run their stock programs. The message was well-received, and the results we ended up delivering to clients we first talked to at NASPP really showcased our abilities. We ended up assisting those companies with stock plan outsourcing, a long-term temporary staffing solution, recruiting to fill a manager role, assistance with a stock plan system implementation, and a process analysis project. We even developed great contacts on the broader compensation front, where Equity Point is also helping companies find outsourcing, consulting and technology solutions to meet their compensation needs. All delivered by partners and resources that were both cost-effective, as well as ideally suited to meet each client’s priorities and requirements.
With the confidence gained from a successful year, and better name recognition, we are excited to be in New Orleans this year, and looking to go big. Our approach is shifting from “what can we help with right now?”, to “how can we serve you over the coming years?”, and with our expanding network of partners and independent consultants, along with a deeper understanding of their people and abilities, we are excited about how valuable we can become to meeting our clients challenges, and helping them reach their goals. We are going to be loud about it, because we know how we can deliver.
A prospective client called me this morning and asked it simply, “You’re where I go to learn about and understand my choices, right?” Yep! And now we want to solidify that position in our clients’ mind, and become their one and only call when they have a stock plan need. Big thinking, and it starts today.